The following is a message I just sent to the staff of Direct Newsline, which is a newsletter of information about the Direct Marketing industry:
I am responding to the article about the FTC's Do-not-call-list. It is the completely wrong attempt at a solution to the problem. And not just for the callees, but also the callers.
The two flaws with the DNC list are this:
1) Consumers need to be aware of it and get access to it to be protected.
2) The list will be ignored and/or abused.
Enforcing a DNC list will be costly as lawsuits are created. Those that want to will be able to operate by covering their tracks, just like the worst of the email spammers do. Telemarketing operations will move out of the country as long distance rates drop, and still function. I can call domestic for less than 3 cents a minute now, and do so more often.
From my perspective, we need to acknowledge this is really a problem and take the following actions:
1) Tough laws need to be passed that include Tecommunications company blockage of offending accounts. They can track offenders and should do so.
2) There should be a national "Call-me" list.
Does a Call-me" list sound crazy? It's not and hers is why:
The centralized list is owned by the government, but possible contracted with a private company to provide services. It would need close monitoring to prevent abuses.
Consumers register with the CM list and provide as much or as little as they desire. The more information they provide, the more they are paid. Yes, they are paid for their involvement. We need to put the valuation where it belongs, with the rightful owner of that information.
Vendors pay for access to the list. They are assigned codes, and that code MUST accompany any contact with the consumer. Each contact with the consumer requires a small fee to be paid, with a small percentage going to the government to pay for the system.
Consumers would have the amounts paid toward their government tax account (government keeps any interest earned) and would get a refund at tax time.
The vendors gain by not contacting anyone who has not opted-in, and by having a more targeted list. The more targeted, the more they pay.
Thank you,
Christian Nielsen
_____________________________________
Nielsen Technical Services
7141 Oak Pointe Curve
Minneapolis MN 55438
http://www.nielsentech.com/
Search engine optimization and Internet consulting
"Be what they're looking for!"
I am responding to the article about the FTC's Do-not-call-list. It is the completely wrong attempt at a solution to the problem. And not just for the callees, but also the callers.
The two flaws with the DNC list are this:
1) Consumers need to be aware of it and get access to it to be protected.
2) The list will be ignored and/or abused.
Enforcing a DNC list will be costly as lawsuits are created. Those that want to will be able to operate by covering their tracks, just like the worst of the email spammers do. Telemarketing operations will move out of the country as long distance rates drop, and still function. I can call domestic for less than 3 cents a minute now, and do so more often.
From my perspective, we need to acknowledge this is really a problem and take the following actions:
1) Tough laws need to be passed that include Tecommunications company blockage of offending accounts. They can track offenders and should do so.
2) There should be a national "Call-me" list.
Does a Call-me" list sound crazy? It's not and hers is why:
The centralized list is owned by the government, but possible contracted with a private company to provide services. It would need close monitoring to prevent abuses.
Consumers register with the CM list and provide as much or as little as they desire. The more information they provide, the more they are paid. Yes, they are paid for their involvement. We need to put the valuation where it belongs, with the rightful owner of that information.
Vendors pay for access to the list. They are assigned codes, and that code MUST accompany any contact with the consumer. Each contact with the consumer requires a small fee to be paid, with a small percentage going to the government to pay for the system.
Consumers would have the amounts paid toward their government tax account (government keeps any interest earned) and would get a refund at tax time.
The vendors gain by not contacting anyone who has not opted-in, and by having a more targeted list. The more targeted, the more they pay.
Thank you,
Christian Nielsen
_____________________________________
Nielsen Technical Services
7141 Oak Pointe Curve
Minneapolis MN 55438
http://www.nielsentech.com/
Search engine optimization and Internet consulting
"Be what they're looking for!"
posted by (hris at
8:47 AM
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