Here is a copy of our standard from letter that we send to new clients:

Our company is a little different than some you may have heard about. Our experience shows that narrow keyword targeting is less effective over time than targeting scored keyword phrases for qualified traffic. We employ a method we call "general optimization".

Our philosophy on search engine optimization is to provide the best return for the money. We do not play a rankings game. The reasons for this is it is generally very competitive and time-consuming. We build a list of keyword phrases through research and score all of the phrases. The scoring process ranks the keywords based on what people are really searching for.

The bottom line is that while you may not place overly high for specific search terms that your competitors are using, your site WILL be optimized for specific terms that will bring very targeted traffic that has a much higher interest level for exactly what you have to offer. We show you the list of scored keyword phrases so you understand what we are doing and why.

A new site can be optimized "from the ground up". You cannot beat a site that has been optimized in this way, and it should not add to the cost of the site at all.

A full site optimization for a site with up to 10 pages costs $360 (it takes about 6 hours). This includes scored keyword phrase research, editing of page titles and descriptions, create meta tags, ALT text tags, and a single meta keywords tag to be used on all pages. Any pages over 10 are $15.00 each.

We submit the main site URL to about 120 search engines and directories from a list of 240. We submit using a combination of automated and hand methods. Only the main site URL is submitted by hand, but we submit all of the site pages with a program at the rate of one page a day. All URLs are only submitted once. We do not submit to FFA sites or link farms.

This takes about 6 hours and costs $240. We also research a few targeted industry sites and submit listings to those. We provide reports from the program submission, and a spreadsheet that documents the hand submission. The hand documentation shows where you were submitted, whether the site was already listed, and confirms a submission was made. We do not use ranking or positioning reports to measure project success, but only increased levels of qualified traffic which can be verified by your web traffic reports. This is NOT the current industry standard, but we can explain why it makes more sense.

Sample projects:
============
http://www.storemymusic.com      Media storage products
http://www.wilcoxlegal.com       Arizona Law Office
http://www.choosingthebest.org       Sex Education Curriculum Publisher
http://www.RegisCorp.com       Hair salon franchising company
http://www.www.supercuts.com       Hair salon chain
http://www.CSGSystems.com       Software manufacturer (site uses dynamic optimization)
http://www.chapincompany.com       Sports clothing
http://www.reell.com       Manufacturing
http://www.flyingnoodle.com/       Gourmet pasta and sauces
http://www.GainTheAdvantage.com      Colorado real estate company
http://www.Billmax.com/       ISP Billing software company
http://www.ProBioHealth.com/       Nutritional supplement
http://www.securitykit.com/       Computer security products
http://www.michaelkahn.com/       Fine art photography
http://www.htreservations.com/       Hotel and travel reservations in Chile, S.A.
http://www.timingworks.com/       Stock market timing newsletter
http://www.contractorguides.com/      Contractor bookstore
http://www.dealerautomotive.com/      Automotive parts company
http://www.portugal-rentals.com/       Rental property in Portugal
http://www.best-meetings.com/       Meeting planning company
http://www.spacestar.net/       Internet service provider
http://www.hsk.org.uk/       UK-based charity
http://www.miffmilanofestival.com/      Milan International Film Festival
http://www.cadesign.net/       Printed circuit board design service bureau

Thank you,
Christian Nielsen
__________________________________
Nielsen Technical Services
7141 Oak Pointe Curve
Minneapolis MN 55438
http://www.nielsentech.com/
Search Engine Optimization and Internet Consulting
"Be what they're searching for!"
______________________________________________________________
You can rate our service at http://www.topseos.com/rateseo.asp
______________________________________________________________
We are members of:
www.seopros.org
www.seoconsultants.com
www.seolist.com
www.semlist.com
www.seotoday.com/seo_companies.php