Tuesday, April 15, 2003

It's taking for-ever to get my site updated... maybe I'd be further along if I didn't work on this stupid Blog, but I don't spend much time on it, as you must realize...:-).

But I have update the service offerings and prices. I am now officially offering Blog optimization services. I'm not sure it's going to mean much if the blog is hosted on blogspot... mine still have no Google page rank at this point, and I'm pretty sure I submitted it....

We'll just have to see. Oh year, I just finished a new press release:


Nielsen Technical Services Introduces "General" Search Engine Optimization (SEO)

April 15, 2003 -- Nielsen Technical Services (http://www.NielsenTech.com), provider of Internet consulting services, announces the use of General Search Engine Optimization to be used with their existing scored keyword phrases in all future search engine optimization (SEO) projects at no additional cost to the client. The move was made when it was determined by the company that the general method, while initially producing lower amounts of traffic as opposed to more targeted methods, did not need on-going maintenance as the more targeted method did.

When asked about this decision, company owner Christian Nielsen said, "We are constantly looking to provide the most cost-effective solution for our clients. Many are small and medium-sized businesses that cannot afford a large up-front investment of $5,000 or $10,000, and then a monthly maintenance fee that can be hundreds and even thousands of dollars. General search engine optimisation requires an investment between $600 and $2,000, depending on the package chosen and the size of the site. After a 3-month period where the traffic initially ramps up, it remains steady for up to a couple of years, as long as the search phrases for the site do not change."

When asked to describe how this method works, Nielsen said, "Darned if I know...! No, the truth is that it's very simple. By optimizing for a broad range of scored keyword phrases, it's like being diversified in the stock market. As the competition and search engines change, the keyword rankings change, and if you are optimized across a wide range, everything averages out. Some go higher, some drop lower, but overall, the traffic stays about the same"

Founded in 1986, with headquarters in Minneapolis, Minnesota, Nielsen Technical Services has clients in Europe and South America as well as the US. One of the first companies to eschew web ranking reports as fairly meaningless, they have chosen to continue to swim upstream against mainstream SEO methodologies. The company considers visitor conversions to be the sole meaningful indicator of project success, where increased qualified traffic to the site is more of a symptom than an end in itself. So far, no client project has needed on-going maintenance, which is also a departure from the mainstream in an industry that routinely makes on-going maintenance of site ranking position a part of every proposal.

Nielsen Technical Services
7141 Oak Pointe Curve
Minneapolis MN 55438
952-943-0170
208-730-2916 fax
sales@nielsentech.com
http://www.nielsentech.com

For more information contact:

Kumiko O. Nielsen,
Public Affairs
hr@NielsenTech.com

Christian Nielsen
Nielsen Technical Services
christian@nielsentech.com
http://www.nielsentech.com

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