I have to comment on the latest newsletter by the new person over at JimWorld. I was so put off by the ranting that I had to un-subscribe. The guy was complaining about how those that share flies are hurting the record companies and now there's a program called CACA that acts like a surfer and clicks on PPC listings that you set up under your account.... Well, welcome to the real world!

Now that people are starting to realize what a SCAM GOLD MINE the PPC affiliate programs are, thousands are are going to jump on the wagon. In fact, we have decided to try and make a few bucks with some specialized search sites and I'll let you know when we put those in place (of course...!) so you can check them out. But we will not be driving or clicking (You click mine and I'll click yours...) to just get the PPC money. We'll use our skills to optimize and submit the site and do it the right way, because we know we can.

I think we are just starting to see the tip of the PPC click-fraud iceberg, and as more people are tempted to get in on the "easy money" (think spam to drive clicks, and other methods...), it may make any company that has sunk big money into a bloated purchase of a large PPC company take on water and go down quickly...! Ok, for those of you that still don't get it, I'm talking about the Yahoo purchase of Overture. I guess they were tempted but the money, but Overture's getting out at the peak, and Yahoo may not survive this mis-step. The problem is a lack of focus and not caring about the customer. Submit to Yahoo's paid listing service for $299? For what? Most people don't want to dig into a bloated directory, they want results now, so they use the search box, and guess where those results mostly come from? Yup, the big Googler.

Google seems to know that it's pure search results are it's biggest asset. Google has integrity, but it hasn't let that get in the way of making some good money. But if you don't know about AdWords, you should, because it's THE model to follow for paid pseudo-search results. The ads are an ADD-ON to the search results, and NOT the search results themselves. And if the ads are well-written, and the keywords well-targeted, and the ad gets some clicks, then that is factored into the bidding process and guess what? A better ad can place HIGHER WITH A SMALLER BID!!! Encouraging quality and relevancy? What a strange idea?

I just heard about Microsoft's code name Yukon search engine. Does the name do for you what it does for me? I get a strong image of the Gold Rush. So I think that is what it means to MS. Will they ever get it right? Maybe, but I think it will take them a while. But my god, how much income and market share is going to be ENOUGH for them...?!!?

I'm still waiting for them to come out with their version of Linux. I thought Apple's move with X (BSD) would be followed by MS pretty quickly, but either they are being pig-headed about it, or they have something up their sleeve what is yet to be seen. The tricks they have already tried with FUD have not worked, and I'll bet they were puzzled about that being so in-effective.

Oh, this felt good.