Most of you are familiar with Bruce Clay's web site and one of his claims to fame, the chart of search engines that he put together quite a while ago that shows the relationship between search engines and directories.
Click on image to download the chart
The chart was great for those that work better with visual image information rather than just a list or word chart of the different systems. But I see the chart is getting a little old now, with the most recent version being dated 12/1/02, if I read the date correctly.
Well, move over Bruce, there's a new kid on the block, and his name is Kevin Lee of www.did-it.com.
Click on image to to go to the site and register to download the chart
Kevin is well respected in the industry and contributes quite a bit to www.ClickZ.com and I've been impressed by some of what he has written. As far as his search engine chart goes, it's ok. I was really used to Bruce Clay's version and at first I really didn't like Kevin's chart at all. However, knowing that when you get into your 50's you get a little set in your ways, I forced myself to spend a little more time with it and found that it's not all that bad. I still prefer the more open style of Bruce's chart, and I like the arrows that help you to understand which system is feeding which.
But my main disappointment is that Kevin's chart is focused on paid systems. I'm not a big fan of paid advertising systems, only because so much of the public is not aware of what they are or even that they "search" results are from those that can bid the highest and not those that provide the best products, services, or information.
I was pretty amused that yahoo bought Overture. Yahoo does not seem to have noticed that the public is starting to catch on what Overture and systems like it are NOT a "search engine", but an "advertising engine". Hey, I think I just coined a phrase. I guess they are even more out of touch these days, then when they started their policy of charging rather large fees and NOT giving a refund if the listing was rejected. I will never forgive NSI (Network Solutions, arrogant domain registrar) and I am not likely to forgive Yahoo. This industry can do without the attitudes, please! So anyway, Yahoo is taking on the largest PPC system that is fraught with problems, fraud, and bloated costs, while Google is doing everything right, in my opinion. AdWords: Good effective ads and well-targeted keywords can get away with pay LESS...? Yes!!! Google rocks!
I just hope Microsoft doesn't buy them. I remember at a meeting hearing a MS rep say in the late 90's that they were going to "Kill Netscape".
Go Linux! But if you were going to "Kill Linux", and you were MS, what would you do? Well, the FUD campaign did not work(Silly MS...), what I would do is... yup! Embrace and extinguish. I would look for covert operations to take the indirect approach, like starting a number of Linux companies, small, but well-funded, to FRAGMENT the industry. MS will reveal it's own version and eat the mainstream marketplace.
Yikes! Did I every stray from the main topic...! Anyway, I hope that either Kevin creates another version that includes most of the free systems or Bruce updates his chart. For me, it would be cool if Bruce dropped all the paid systems, since I only submit to paid systems when I can do so for free...
If you are new to search engine marketing or just confused about who does what with whom... I am sure you will Kevin's chart very useful.
Bruce Clay, LLC
Internet Business Consultants
Serving Clients Worldwide
207 West Los Angeles Avenue, Suite 277
Moorpark, CA 93021
Voice: 805-517-1900
Toll Free: 866-517-1900
Fax: 805-517-1919
DID-IT.COM
Professional search engine campaign management and consulting
352 7th Ave 3rd Floor
New York City, NY 10001
Phone: 212-631-0157
Mobile: 917-842-0150
Fax 212-402.7768
___________________________________________________________________________
Every month Bob Johnson's Computer Stuff gives away a free laptop! Really!
http://www.bobjohnson.com/
___________________________________________ ________________________________
Click on image to download the chart
The chart was great for those that work better with visual image information rather than just a list or word chart of the different systems. But I see the chart is getting a little old now, with the most recent version being dated 12/1/02, if I read the date correctly.
Well, move over Bruce, there's a new kid on the block, and his name is Kevin Lee of www.did-it.com.
Click on image to to go to the site and register to download the chart
Kevin is well respected in the industry and contributes quite a bit to www.ClickZ.com and I've been impressed by some of what he has written. As far as his search engine chart goes, it's ok. I was really used to Bruce Clay's version and at first I really didn't like Kevin's chart at all. However, knowing that when you get into your 50's you get a little set in your ways, I forced myself to spend a little more time with it and found that it's not all that bad. I still prefer the more open style of Bruce's chart, and I like the arrows that help you to understand which system is feeding which.
But my main disappointment is that Kevin's chart is focused on paid systems. I'm not a big fan of paid advertising systems, only because so much of the public is not aware of what they are or even that they "search" results are from those that can bid the highest and not those that provide the best products, services, or information.
I was pretty amused that yahoo bought Overture. Yahoo does not seem to have noticed that the public is starting to catch on what Overture and systems like it are NOT a "search engine", but an "advertising engine". Hey, I think I just coined a phrase. I guess they are even more out of touch these days, then when they started their policy of charging rather large fees and NOT giving a refund if the listing was rejected. I will never forgive NSI (Network Solutions, arrogant domain registrar) and I am not likely to forgive Yahoo. This industry can do without the attitudes, please! So anyway, Yahoo is taking on the largest PPC system that is fraught with problems, fraud, and bloated costs, while Google is doing everything right, in my opinion. AdWords: Good effective ads and well-targeted keywords can get away with pay LESS...? Yes!!! Google rocks!
I just hope Microsoft doesn't buy them. I remember at a meeting hearing a MS rep say in the late 90's that they were going to "Kill Netscape".
Go Linux! But if you were going to "Kill Linux", and you were MS, what would you do? Well, the FUD campaign did not work(Silly MS...), what I would do is... yup! Embrace and extinguish. I would look for covert operations to take the indirect approach, like starting a number of Linux companies, small, but well-funded, to FRAGMENT the industry. MS will reveal it's own version and eat the mainstream marketplace.
Yikes! Did I every stray from the main topic...! Anyway, I hope that either Kevin creates another version that includes most of the free systems or Bruce updates his chart. For me, it would be cool if Bruce dropped all the paid systems, since I only submit to paid systems when I can do so for free...
If you are new to search engine marketing or just confused about who does what with whom... I am sure you will Kevin's chart very useful.
Bruce Clay, LLC
Internet Business Consultants
Serving Clients Worldwide
207 West Los Angeles Avenue, Suite 277
Moorpark, CA 93021
Voice: 805-517-1900
Toll Free: 866-517-1900
Fax: 805-517-1919
DID-IT.COM
Professional search engine campaign management and consulting
352 7th Ave 3rd Floor
New York City, NY 10001
Phone: 212-631-0157
Mobile: 917-842-0150
Fax 212-402.7768
___________________________________________________________________________
Every month Bob Johnson's Computer Stuff gives away a free laptop! Really!
http://www.bobjohnson.com/
___________________________________________ ________________________________
posted by (hris at
9:37 PM
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