Wednesday, September 17, 2003

Verisign ate my "Page not found" error...!

Well, my old friend Verisign has been up to their old tricks again.... After putting in place the means to route failed DNS searches for non-existant or mis-typed domain names to a special search options page that they control, it looks like they have taken it down.

Before, if you entered a bad site address in your browser you saw an error page, or in some cases, if the BROWSER was configured for it, you might go to a search screen at say MSN.

What Verisign did last Monday, since they control the root part of the DNS system, was to set it up so that any bad domain addresses with .com, .net, and .org would be directed to a special error page, that also offered to let you search for whatever you were looking for.

Great idea. Nice service, and much more friendly for users that are thrown by error messages.

The problem is that at least some of the search options were provided by a company called Overture, which is a Pay-per-click "search engine" that will pay Verisign a percentage for any paid clicks that people make. Even Verisign has admitted that there is the potential to make MILLIONS from this scheme.

So what's wrong with that? What's wrong with that is that Verisign has no right to generate money from what should be public property. ICANN, perhaps, but not Verisign. Besides, many people that make the errors will not know that what they are seeing is paid search advertising, not pure search results. Also, Overture search results are limited and sub-standard as far as quality goes, in my opinion.

It's something like this: Let's say that the phone company decided to start selling advertising on their system, and the advertising would be played when ever someone dialed a number that was not working. If the phone company owns the lines and the equipment, then I would not have much of a problem with that. But if the phone company just MANAGED the lines and equipment, and did not own it, then I would have a problem with them setting up such a system and profiting by it.

See the NY Times story

See the original post that I first read on the issue

Search engine optimization for XXX adult porn websites

I'ts a nasty disgusting job... but someone has to do it, right? Actually, we are in the middle of our first such project. It's not a porn site, but a site that reviews porn sites.

In all of our other projects we always had to put aside keyword phrases that were not very nice, but on this project, that's all we use!!! It's really a lot of fun to figure out all the best dirty words to use on which page! And combining phrases is really easy and pretty amusing, since many rules of grammer and proper English are out the window with a porn site, and who cares?

And crafting the phrases into good copy is not only easy, it's also fun. Ohhh, I feel so nasty pertending to be nasty....

Now, the real question is, can good general optimization really compete well in an area where adult webmasters and SEOs are known for their "balls to the wall" optimization and promotion of adult web sites...? I think so... it's not just the keywords, it's the copy writing too...

(hristian

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