Monday, October 27, 2003

Google continues to exceed expectations!

Google has introduced conversion tracking as part of it AdWords system. This is way cool and even though I have not implemented it yet, I wanted to be among the first to tell you all about it.

What it means is that when a user clicks on an ad, Google tracks them with a cookie.
If they go thorough your site and "convert" or make a sale, then code from Google on the "thank you" page is used by Google to look for the cookie and if it exists, the conversion is recorded.

This is a simple, NON-EVASIVE system that should be very valuable to anyone wanting to know how effective their AdWords program is.

Further proof that GOOGLE ROCKS!!!

(hristian

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