Well, the BSE Blogging Survey results have finally been calculated and here is a preview of the results.

Full results are posted on
http://blog.blogsearchengine.com/index.php?p=92

** Blog Ownership:
While most bloggers only own one blog, a large amount, 43.8%, own more than one blog.

21% of all bloggers surveyed own three blogs or more.

** Online Activity:
Bloggers are quite active online, 52.8% of all bloggers surveyed update their blogs atleast once a day.

** Blogging in the workplace:
While most bloggers do not blog only at work (only 4.8% do), 53% of those bloggers surveyed do blog in the workplace (at work, or at both home and work).

Not great news for employeers, but good to know that you bloggers sneaking an entry on company time are not alone!

** Advertising on Blogs:
Only 13.4% of the bloggers surveyed run advertising in their blogs.
58.5% of bloggers who do not run advertising on their blog claim that the reason is because they do not want advertising or feel that advertising does not belong on blogs.

50.6% of all bloggers surveyed are not open to running advertising on their blogs.

** Public Relations:

An overwhelming amount of bloggers, 90.7%, have never been contacted by a company or organization with product or service information, asking the blogger to blog about them. This may be because the public relations industry has yet to direct a large amount of its efforts towards bloggers.

Although the majority of bloggers have yet to be contacted by a company or organization with blogging info related to a product or service, 73.9% off all bloggers are open to receiving and blogging about such information. This is in vast contrast to advertising where only 29.4% of all bloggers surveyed are open to running ads (run advertisements or would like to).

However, 41.8% of bloggers may be open to PR contacts, but are willing to post a negative review in their blog if they do not like the product.

The PR industry has to be extra careful with bloggers by first reading their material, likes and dislikes, and then, pitching product or service information customized to the blogger.

Bloggers are more open to public relations efforts than the are for running advertising.

** Publishing of this information **

Full results at http://blogsearchengine.com/blog/index.php?p=92

Please contact me if you have any questions.

Cheers,
Loren Baker
http://www.blogsearchengine.com
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