"Dream Team'' Panel of eMarketing Experts to Present Latest Trends and Strategies at TechBiz Connection

"Dream Team'' Panel of eMarketing Experts to Present Latest Trends and Strategies at TechBiz Connection IRVINE, Calif.--(BUSINESS WIRE)--Sept. 15, 2005--TechBiz Connection (TBC) will present a "dream team" panel of experts who will teach local businesses the intricacies and nuances of the latest eMarketing strategies on Wednesday, September 21, 2005, from 6-9:30 pm at Connexion by Boeing's headquarters in Irvine. According to Bob Newkirk, TBC director, topics to be covered include: RSS feeds, blogs, online advertising, permission-based e-mail opt-in, newsletters, white papers, spam, affiliate marketing, online research, pay-per-click, search engines, flash video, website interaction, ROI calculator, i-Brochures, metrics and analytics, databases, interactive, eLibrary, webinars, live chat, auto response, online brands, viral eMarketing, and other marketing-related strategies and technologies. The TBC panel of experts will describe how they've put eMarketing to work, what it can mean for today's company, and where it's going tomorrow. TechBiz Connection's "dream team" panel of experts includes: -- Peter Ashworth, CEO, Brilliant Blue, Irvine, a marketing agency specializing in the creation of growth for mid-size corporations. -- Kaiser Yang, Vice President and Managing Director, ePrize, Los Angeles, the largest international interactive promotion agency. -- Beverly Atkins, President, Go Fish Media, Santa Monica, Calif., an interactive media planning and buying agency that places media for clients such as DreamWorks. -- Jeff Green, COO, Experclick, Santa Barbara, Calif., a new auction and profile-based ad network. -- Michael Bonfils, CEO, Hyper InterActive, Irvine, specializes in providing search engine and advertising technology services for ad agencies and Fortune 500 firms. -- Sally Falkow, Principal, Expansion Plus, Valley Village, Calif., creates effective internal and external communication strategies for both large- and medium-sized enterprises. -- Sinan Kanatsiz, CEO, K-COMM, San Clemente, Calif., one of the leading innovators in tapping the new medium of the internet to the marketing and promotional needs of consumer and business-to-business clients. The panel discussion and subsequent question-and-answer session is sponsored by Business Wire, Daly-Swartz Public Relations, iSeminars Int'l, Savvis, Manatt, Phelps & Phillips and Brilliant Blue, with Connexion by Boeing as host sponsor. Admission to the TechBiz Connection event is $25 prepaid and $35 after September 20 and at the door. For further information and to RSVP, visit www.techbizconnection.org or e-mail Jack Bicer at president@techbizconnection.org. TBC is located at 3943 Irvine Blvd. #216, Irvine, CA 92602. TBC was created to support Southern California business and technology professionals, companies and entrepreneurs by providing timely education and networking opportunities. The organization focuses on where technology and business intersect; everything a successful high-tech company would want to do.

Contacts Daly-Swartz PR for TechBiz Connection Jeffrey Swartz, 949-492-0075 jeffreyswartz@dsprel.com Lyris VP to Reexamine Conventional Email Marketing Wisdom at OMMA East; Email Thought Leader Robb Wilson to Present Fresh Views on Boosting Response Rates at New York Event      Online Media, Marketing and Advertising Conference and Expo BERKELEY, Calif.--(BUSINESS WIRE)--Sept. 15, 2005--Lyris(R) Technologies, developer of world-class email marketing software and services, and a subsidiary of J.L. Halsey (OTCBB:JLHY), today announced vice president of deliverability Robb Wilson will lead a workshop at the upcoming Online Media, Marketing and Advertising Conference and Expo to take place in New York City later this month. Titled "The New Delivery Wisdom: How To Reach The Inbox Today," the session will challenge several widely accepted email best practices and lay out a new approach to maximizing inbox delivery and response rates for top-brand email marketing campaigns. The workshop takes place on September 27, 2005, 5:00 p.m. and covers the following additional topics: -- Leading causes of email delivery problems and how to resolve them -- Overlooked methods for ensuring messages are welcomed by customers -- Segmentation strategies that drive customer engagement and response -- The most innovative, effective email marketing strategies in use today Scheduled to take place during the always-lively Advertising Week in New York, Wilson's workshop will be geared specifically toward advertising and marketing professionals, and participants will receive a copy of the August 2005 whitepaper The Opt-In Marketer's Checklist for Inbox Delivery. As one of the true thought leaders in email marketing today, Robb Wilson is vice president of development and deliverability for email marketing solutions pioneer Lyris Technologies, as well as a former vice president of high-profile email marketing solutions agency Quris. In addition to more than 12 years of experience in the development of digital hardware and email software, Wilson has consulted with several major brands to improve email program performance and deliverability. He has served in leadership roles for the Association for Interactive Marketing's Council for Responsible Email, as well as the Email Processing Industry Alliance. About Lyris Technologies Lyris Technologies, a subsidiary of J.L. Halsey Corporation, is a pioneer in the email technology industry. Since 1994, the company has been at the forefront of developing world-class email marketing software and services, as well as high performance anti-spam solutions. Lyris' flagship product, Lyris ListManager, is one of the world's best-selling software solutions for email marketing, while Lyris ListHosting offers the same powerful capabilities in the form of an on-demand web-based service. Contacts Libby Communications David Libby, 510-271-0640 ext. 150 dlibby@libbycommunications.com Rapt to Host Workshop on Advertising Buying Models at MIXX Conference During Advertising Week 2005 in New York; Panel to Feature Industry Leaders from Yahoo!, Think Equity, iVillage      MIXX Conference and Expo SAN FRANCISCO--(BUSINESS WIRE)--Sept. 14, 2005--Rapt Inc., the leading provider of pricing and profitability management software applications and services, today announced that executives from Yahoo!, iVillage and Think Equity will participate in a workshop hosted by Rapt at the MIXX Conference and Expo (http://www.mixx-expo.com/), co-produced by the Interactive Advertising Bureau (IAB) and Adweek Magazines on September 26 & 27 in the Hudson Theater of the Millennium Broadway Hotel in New York City. The workshop will examine the value of different online advertising buying models. The workshop panel, which features Todd Teresi, Yahoo! Vice President of Sales Operations, John Tinker, Think Equity Partner and Senior Media Analyst and Peter Naylor, iVillage Vice President of Sales, will be moderated by Xavier Zang, Rapt Executive Vice President of Field Operations, and will draw on Rapt's expertise and track record of helping industry leaders in the online media and entertainment industry optimize their pricing strategy. "We are excited to have Rapt as a sponsor of what we believe will be the pre-eminent interactive advertising event of the year," said Greg Stuart, President and CEO, IAB. "Rapt panelists represent a cross-section of some of the leading industry innovators and we expect the workshop to be highly educational." "Advertising buying models are top of mind for many industry executives and we are excited to address this critical issue from a pricing perspective," said Xavier Zang, Executive Vice President, Field Operations. "As we continue to further expand our presence in the media and entertainment industry, it is a privilege to be working with IAB and Adweek Magazines on this exciting conference." About Rapt Inc. Rapt Inc. is the leading provider of pricing and profitability management solutions. These solutions help companies achieve and sustain profit and growth objectives through the deployment of intellectual property-rich software and advisory services. Rapt software, based on Rapt's proprietary analytic engine technology, enables companies to optimize and enforce pricing strategies, while Rapt advisory services help companies design and implement best-practice pricing processes across their organizations. Rapt's client base includes Microsoft, HP, Yahoo!, Seagate and Apple. More information about Rapt can be found at www.rapt.com. (C)2005 Rapt Inc. All rights reserved. Rapt and the Rapt logo are registered trademarks of Rapt Inc. All other companies, products and services mentioned herein are the property of their respective owners and should be treated as such. Product or service names mentioned herein are trademarks of their respective owners. 09/05 Contacts Rapt Inc. Dana Sundblad, 415-932-1524 (Media Relations) Russell Notides, 415-932-2706 (Investor Relations) www.rapt.com