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Affordable SEO Training Course : Firm Now Offers Press Release ...
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Looking for an affordable SEO training course? Fast Track SEOP teaches webmasters how to use optimized press releases to secure ...

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 Affordable SEO Training Course : Firm Now Offers Press Release Optimization Training

Looking for an affordable SEO training course? Fast Track SEOP teaches webmasters how to use optimized press releases to secure top search engine placement for their clients. The training takes less than four hours.
 
LOS ANGELES, CA -- (ArriveNet - Jun 08, 2005) -- According to Ron Scott, Fast Track SEOP’s senior publicist, thousands of press releases are published every day but only a small handful are seen, let alone read after the first week. Why? “Because the vast majority of business owners and publicists issuing press releases don’t know anything about the long term value of press releases optimization.”

As far as SEO and web site internet marketing strategies go, the issuance of press releases are frequently overlooked as a promotion strategy. “Most webmasters are oblivious to the fact that properly optimized and targeted press releases can drive traffic to a web site and make the phone ring for months on end. They not only secure a top ten search engine placement for relevant keyword phrases, they are normally indexed in a week or less,” he says. “The real beauty of the SEO training course we offer is that we can teach anyone to do what we do in 2-4 hours. "

 Recognizing the need for an SEO training course that teaches the advantages of press release optimization, Fast Track SEOP has added mentoring to its portfolio of services. “We believe our SEO training course is unique because it provides webmasters with a tool they can use to promote their clients’ businesses and generate an additional profit center in the process,” he says.

When Scott talks with webmasters unfamiliar with press release optimization he provides one example after another that he uses to promote the company’s editorial and mentoring services. “As a webmaster, you can imagine the impression we make with a prospective clients calling about our SEO services. By way of introduction, we ask the caller to Google/Yahoo a specific search term so he//she can see an illustration of what we can do for them. Now imagine their reaction when they see the release we’ve written on behalf of one of our existing clients holding a top ten ranking on those search engines.”

“When we point out that our client’s release isn’t just sitting at the top of search results, it’s sitting at the top of millions of competing pages, we’ve get their undivided attention. When we further explain that the targeted keyword phrases generate “XX” searches a day, they’ll stop thinking about how much our services cost. Instead, they start asking how long it will take for us to get them similar results,” he says .

And that’s not all.

“When we also inform them that the release they are looking at generated 50,000 to 100,000 reads the first week it went online, any resistance we would otherwise have encountered is completely overcome. More often than not, they open their checkbooks to pay our retainer,” he says.

Fast Track’s SEO training course doesn’t teach writing. “If you are in need of a course of that nature, you’ll have to go elsewhere. What we will do is provide you the insider knowledge you need to get you and/or your clients targeted, long term exposure,” Scott says.

Most business owners and publicists these days are savvy enough to know that it is to their advantage to publish their releases on the web using syndicates like PRWeb, PRNewswire, PrimeZone, and BusinessWire but, according to Scott, that’s just not good enough. “Recognizing the value of long term exposure, most of these companies now offer press release optimization services and are charging upwards of $150 a release for press release optimization services,” he says.

And this still isn’t all. “The skills we teach in our SEO training course enables webmasters to get top rankings and, therefore, long term exposure even if their clients don’t have a web site. A press release posted on the first page of natural search results can make the phone ring just as easily as it can be used to drive traffic to a website,” he says. “This opens the world of the internet to an unlimited number of prospects who have yet to establish a web presence.”

Regarding the relative value of top search engine placement, current research shows that more than half of all internet users put greater credence on generic search results than they do sponsored advertisements. Pay-for-performance (PPC) advertising certainly has its place but it also has its limitations. Getting top search engine placement assures a business owner that at least 50% of the people looking for a particular product and/or service are going to see and read his/her release for an extended period of time. Of those searches, the vast majority find what they are looking for on the first page of natural search results.

Students also learn how to control third party distribution fees. “Believe it or not, it doesn’t always make sense to pay for distribution,” he says..

Business owners and publicists wanting to learn more about Fast Track’s SEO training course are encouraged to visit Fast Track SEOP. " Visitors to the site will come away with a greater understanding of the value of press releases as an internet marketing strategy. All they have to do is email us to get the conversation started," he concludes.

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Topical Focus: Affordable Public Relations