Are Kanoodle And Others Violating Almondnet Patent?

Ads That Dog You Technology May Have Court Battle Brewing

Almond Net, Inc. (New York, NY) has a patent on technology that allows the company to track users and display ads on a number of sites, based on what a user was looking for initially, even if the content on later sites is not on the same topic. But there may be a problem where other companies like Kanoodle.com seem to be using the same type of technology. It is possible that other companies have licensed it from Almondnet, but that remains to be seen. Expect possible high-profile media and court battles if there is a dispute as this technology is more widely used.

Advertisers have long desired a way to "follow customers around" much as some do on used car lots, jewelry stores, and places where large appliances are sold. "Nag Ads" for running shoes can now appear on any site in the advertiser's network showing shoe ads to the visitor even if the web site itself is about pets, blenders, medical topics, music, etc. It is unclear if clicking on an ad is sufficient to stop the ads from following you or if you need to actually make a purchase to get relief.

Super saturation method for information-media

Abstract:
A super-saturation method for information-media substantially relates to a three-body cooperation to direct information to an electronic media consumer (reader, surfer, viewer, listener, etc.). Embodiments of the present invention facilitate a first media body substantially offering out of context information placement using a second cooperating media body. A facilitator body preferably guarantees that a consumer of the second media is a known consumer of the first media. Accordingly, the second media body presents an out of context information placement. For example, an exclusive members-only Internet site "AAA" is oversubscribed with potential paying advertising content at $100 CPM. This exclusive site then offers unfulfilled advertisers an option to present their advertisements to certified "AAA" viewers, albeit on a non-AAA Internet site, for $50 CPM. The facilitator locates a certified AAA viewer at an Internet site "BBB" that normally charges $30 CPM. A facilitated contract(s) between AAA, BBB, and the facilitator divides a new revenue stream of $20 CPM between them--and each of the three bodies benefit. Review the entire patent at http://www.freepatentsonline.com/6832207.html

(hris