RE: Overview for www.nielsentech.com

Hi James,

 

Thank you for your message. I very much appreciate the helpful tone of your email. We don't need your help, thank you very much, but I'd like to return the favor and provide some feedback and advice to you.

 

1) Since you are using an automated system to generate and send these messages, you don't realize you have contacted another SEO firm, somewhat like yourself. Frankly, when I read your message I felt a little insulted, but then I felt pity. Not reviewing the sites of those you contact makes you look lazy at best. At worst, you look like yet another email spammer. Being reported for spam could get your hosting account shut down and hurt your reputation, so I would stop doing that at once. If we receive another message like this at another of our sites, we will report it.

 

2) Links are an important factor, but we consider content to be the most important thing. A site with few links and lots of great content will always do much, much better that a site with poor content and lots and lots of links. I think that makes sense, don't you? And since linking is abused so much today, I would never base any strategy just on a method that may not work or may not work as well in the future.

 

3) The old concept of getting high rankings for just a few keywords is no longer seen as providing the best ROI except for those with nearly unlimited budgets to spend. Learn about optimizing for the "long tail of search" as they call it, and you will be equipped to provide much more value for your clients. Long tail optimization does not need monthly updates to keep it working, for example. Stop feeding the clients the idea that they have to see their site listed for this keyword and that keyword. Rather help them to understand that while rankings are nice, it's the increase of quality traffic overall that is the most important thing. Traffic and visitor conversion should equal greater sales.

 

4) I don't understand why SEO companies such as yours, who have been doing this for a while, don't realize that if the services you provide work, you would be doing them for yourself to get business. Since you have to send out SPAM like this, it sends a clear message that what you do DOES NOT WORK.

 

I hope you find this feedback useful. No reply is needed.

Thank you,
Chris Nielsen
Nielsen Technical Services
7141 Oak Pointe Curve
Minneapolis, MN 55438 USA
"Be What They're Searching For!"
_______________________________________________

-----Original Message-----
From: james@polepositionseo.com [mailto:info@polepositionseo.com]
Sent: Friday, September 19, 2008 3:15 AM
To: christian@nielsentech.com
Subject: Overview for www.nielsentech.com

Hello,

 

Firstly, let me introduce myself as a search consultant for PolePositionSEO.com.

 

I came across www.nielsentech.com today while looking for a website with unique content that would make a good candidate for better search engine rankings.

 

I've taken the liberty of performing a complimentary link analysis for you to check how well your site is doing at the moment in terms of inbound links, which are a critical component of good rankings on Google.

 

We've used 2 different link checks for your website - Google.com and Alltheweb.com. Here are your results:

 

According to Google.com you have 222 incoming links

According to Alltheweb.com you have 9840 incoming links

 

[It's very common for a difference to show between these two numbers, I'll be happy to explain why if you wish to hear more]

 

The reason that having a decent number of links from other trusted websites is so important to search engines like Google is that they are a bit like votes for your site. The better your inbound link profile, the higher your website is likely to rank on Google and the more visitors / return on investment it will bring you.

 

To improve your link profile and have your website rank highly on the search engines for your keywords, we are able to offer you a search engine promotion service that sources links from other websites with a view to building your link authority. Additionally, and of equal importance, we will examine the architecture of your website and provide advice to ensure it is correctly set up for current search engine algorithms.

 

We aim to achieve Top 10 rankings for your website on the major search engines and back your results with our unique Performance Agreement that refunds your monthly payments should this target not be reached. Specifically:

1. We will work to achieve first page results for your website across the three most important search engines (Google, Yahoo, MSN).
2. The search terms we use will be chosen by you and designed to bring you the maximum level of purchase-motivated traffic possible.
3. If we can't achieve first page rankings for your site we will refund your money.
4. If we can't keep your website in the Top 10 we will refund your money.

 

No-one can promise Top 10 rankings with absolute certainty. What we are able to do is protect your investment.

 

We are confident our methods work because they are currently achieving first page results for many of our existing clients operating in some of the most competitive industries on the Internet. Our success rate for companies targeting difficult, high-volume search phrases is currently over 90%.

 

As our client, you will be kept fully updated on your campaign progress, with regular ranking reports that show you exactly how your search terms are doing on each of the search engines.

 

You will also have the benefit of having a personal search consultant assigned to look after your campaign. Your consultant will be in regular contact to discuss how your campaign is going and will be on-hand to answer your questions whenever they arise.

 

Providers of search engine marketing services are only as good as the results they achieve for their clients. I would encourage you to check the results we have achieved for our existing clients yourself and would be happy to provide you with a list of contact details so you can check their results and ask them about their general experience with us.

 

For more details on the service or to be put in touch with some of our existing clients, please call me on 0845 053 7325 (if phoning from outside UK please see below) or email sales@polepositionseo.com. Additional information can also be found at our website www.polepositionseo.com.

 

Best Regards,

James Eaglefield

Search Consultant

 

26 York Street

London

W1U 6PZ

United Kingdom

 

Tel: 0845 053 7325 (from UK - Local Call Rate)

Tel: 1.866.341.7003 (from US and Canada - Toll Free)

Tel: 0044 208 8201458 (from the rest of the world)

Speak to someone on any of the above numbers 24 hrs/7 days

sales@polepositionseo.com

www.polepositionseo.com 

 

 

P.S. I have contacted you today following a search for websites that would be likely to benefit from our services. I have not stored your details on a list of any kind and this is a one-off communication.  However, I am legally obliged to offer an 'opt-out'. If you wish to exercise your right to do this simply reply to this email with "opt-out" in the subject field.