SEO / Link Building
From: Sharpize [mailto:info@sharpize.com]
Sent: Wednesday, January 07, 2009 8:49 AM
To: someone @nielsentech.com
Subject: SEO/Link Building
I would like to introduce you to Sharpize Solutions. We are one of the most reputed SEO Outsourcing Company based in India offering SEO, SEM, PPC, Linking, Web Design and SEO Product Development services and solutions. You can find more details at http://www.sharpize.com/.
We have a dedicated team of experienced SE Optimizers, Linking Experts, Copywriters, Graphics Designers and Software Developers delivering the world class interactive marketing solutions at most affordable rates.
We have till date successfully managed more than 400 SEO, Linking and PPC projects and with an ever growing team of skilled and experienced interactive marketing experts, we are interested to offer the same service for your company as well.
Our Evaluation and Strategy team after thorough study of your websites in terms of the above mentioned metrics in detail has proposed a comprehensive 12 month Internet Marketing Plan for your website.
The Plan would cover the following modes of promotion:
1. Search Engine Optimization (SEO)
2. Link Popularity Campaign
Complete Search Engine Positioning Services
It covers..
ü Website Evaluation
ü Strategic Keyword Research
ü Page Optimization
ü Manual Search Engine Submission
ü Performance Reporting
ü Linking Campaign
ü E-mail Consultations
ü Phone Consultations
We will follow the following ethical standard Search Engine Optimization Steps to achieve the desired results -
Step 1 - Website Evaluation: This covers a detailed analysis/ auditing of the website to find if there are any search engine incompatibility features (which might hinder search engine spiders/ crawlers/ bots from crawling and indexing the site pages) on the site and recommend appropriate solution to overcome the same.
Step 2 - Keywords Research: This covers a thorough research to identify most relevant-popular keywords for promotion and send it to you for review and approval. We use the following tools to research keywords: Word Tracker, Overture Keyword Tool, Google SandBox and eSpotting keyword research tool.
Step 3 - Identification of Page for Optimization: Once the keywords are mutually agreed we identify best landing page for each or group of keywords and send it to you for review and approval.
Step 4 - Site Optimization: This step covers optimization of identified site pages in terms of meta tags, page content, html code, image optimization, internal link structure improvement etc.,
This will cover writing SEO recommendations for all identified webpages to make the as search engine friendly as possible.
Step 5 - Search Engine Submission: This step covers manual submission of optimized site pages to all major search engines and directories.
We have a list of 100's of target regional and geographic specific search engines in which the optimized pages will be submitted.
Step 6 - Performance Reporting: We keep track of the progress and send you a search engine ranking report as soon as all optimized site pages are indexed in search engines.
This will cover regular performance reporting on current status of target keywords in search engines.
Step 7 - Linking Campaign: This campaign would cover research to identify most relevant high PR sites for placement of link or link exchange.
Link Building
We have managed more than 600 link building campaigns to are for all Top SEO companies. Before telling you about our process and pricing structure I would like to mention you the problems that outsourcing Companies facing now a days with link building companies here in India, these are based on my experience;
- Attrition Rate- Most of the Outsourcing companies have this as a major issue. You may have come across many companies that give you completed task with many links missing and they never tell you about this. My experience says by the time these guys complete say 100 links campaign around 20% links disappeared. This has leads companies to think else about Indian Link Building Companies. We are devoid of this factor and have a sound plan to give client the exact number which they ordered
- Relevancy- This is the factor on the basis of which ranking and traffic depends! If you are giving links in a "Garden site" where as your campaign theme is related with home decor, does it makes sense? The linking companies here are giving such links. Once they close any deal they think of how to complete task soon so that they get full payment. For them clients sustainability is of least importance than earning short term benefits. We never work this way, for us client sustainability is the prime factor and we know if we don't give client relevant links client won't remain with us for a longer time.
- Time Frame- This is the area where most of the companies make empty promises. Would you believe that any body gives 200 or 2000 links secured manually in a month? this is not possible and if anybody is making such promise it would never accomplish. Link building should be a systematic process and should be done with proper attention. My experience says gradual growth in links gives long term advantage but most of the companies make fake promises only just to get 50% advance and which would be very much when the order would be of 200 or 2000 links per month.
Our company assure you quality and trustworthy solution to your link building needs! We take care of all given factors above. Now come to our process, we have a defined manual link building process. Our research says for getting one way links one has to rely on number of applications made per day/week/month. This depends upon a standard ratio "Successful Link/Number of Application" and the ratio is "1/10" so for getting say 100 links we should apply in around 1000-1200 sites. With this process you will keep on getting links for a longer time even if project completed!
Now how to take on link research and implementation process. As soon as we get order from any client we identify the resource(Linking Expert) and assign him campaign with guidelines. The linking expert has to follow below mentioned guidelines, the guidelines based on assuming 100 links work order
- He has to make around 100 applications per project/ per day.
- He has to prepare daily report with email address that he sent for link request
- He has to devote 8 hours per day on the project
- He has to forward all reply mails to the client manager and discuss with him before sending reply
- He has to tell client manager which specific keyword he has chosen for particular days link searching and application, with a single keyword we can search around 30,000 links using yahoo site explorer first.
- He has to make sure that he is getting links in a ratio defined above.
- He has to track the emails every next day in order to see where to send follow-up mails.
The Process:
We take help of all major search engines for searching links. We start first with yahoo site explorer. The yahoo site explorer link research process is given below, I am sure you will find it unique,
- Take a keyword from the keywords list provided by client
- Perform a Google search for that keyword
- Take note of the top ranking sites. Start at #1 and work your way down
- Take the URLs from the Google rankings and feed each into Yahoo! Site Explorer (siteexplorer.search.yahoo.com)
- After entering the URL you will view a page. Click on "Inlinks"
- After choosing "Inlinks" select the dropdown shown below and select "Except from this domain".
- You should now have a listing of web pages that link to the URL you provided from the Google rankings that exclude internal links. Yahoo! Site Explorer will typically show you a maximum of 1,000 back links.
- Make a request in the found sites.
Similarly take #2 site and perform same operation. This way you will be able to get many good sites to apply for a link. We do backlink search in other Search engine Google and MSN as well. I am very much sure and experienced that this way will ensure you 100% guaranteed results!
Pricing Structure:
SEO Service Costs
| Service | Remarks |
| SEO Set-up Charges | US$20 Per keyword/ key phrases. For promotion of say 100 keywords/ key phrases, project will cost US$2000 |
| SEO Maintenance Charges | US$4 Per keyword/ key phrases/ Month. SEO maintenance of say 100 keywords/ key phrases will cost US$400 |
SEO Payment Terms
S No.
Event
Payment
Remarks
1.
On contract
50% of the project cost.
Deposit on order to be received prior to the commencement of the project.
2.
On submission of optimized pages to search engine.
Balance 50%
The final installment needs to be paid after the Website Optimization Completion Report is sent which includes:
- Optimization implementation Report
- Final Submission Report
S No.
Event
Payment
Remarks
1.
On contract
50% of the project cost.
Deposit on order to be received prior to the commencement of the project.
2.
On submission of optimized pages to search engine.
Balance 50%
The final installment needs to be paid after the Website Optimization Completion Report is sent which includes:
- Optimization implementation Report
- Final Submission Report
- 100 one way backlinks of PR 3 and above would cost $1000
- 100 reciprocal backlinks of PR 3 and above would cost $800
- On the basis of per link the cost would be $10 per PR 3 Link
- PR 4 Link would cost $15
- PR 5 Link would cost $20
Link Building Service Payment Terms
50% of linking payment to be paid in advance and 50% after achieving the pre-decided number of backlinks to the website.
Looking forward to a positive reply from you!!
Best Regards,
________________________________
Managing Director
Sharpize Solutions
________________________________
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