Google Sells Free Search Business To Microsoft, Uses Adwords Exclusively for Search Results

Mountain View, CA
Spoksman Google AdMan says now that paid search is more relavent then free search, "What's the point?. Paid is better than free, for us, for our customers, and for our IPO. Free search is Sooo 1990's....!".

Content to let software giant Microsoft pay the bills for maintaining Google's free search business, it was also diclosed that Google is developing a graphical version of it's popular AdWord that may be called AdPics. Some critics who have seen the new technology said that it seem to them to be very much like the technology commonly referred to as "banners". Rumours of an animated AdPics option being under consideration could not be confirmed, However Google AdMan was heard to comment, "Animated? Like blinking ads and stuff? Coool"

(hristian

I just got a SearchDay newsletter announcing the "debut" of SEMPO and I guess they had quite a crowd, but I'm not sure 425 people qualify as a "throng"...

I'm not a big fan of search engine marketing (SEM) and will be glad when it's seen in the true light that it shoud be: a crutch for the SEO-imparied, or the greedy. That's cool, I don't mind if people spend money to make money. My problem is with SEM companies that do not disclose what SEO options are available, are affilates of the very services that they recommend their clients use, and anything else that is not is the client's best interest.

Did you see the membership fees SEMPO is asking for? Well, I guess good advertising costs money, so you have to pay. I find it interesting that all the SEO organizations and groups that are out there charge little or nothing and provide much better offerings, in my opinion.

But I guess that is the nature of paid search versus free search...

(hristian

Search Popdex:

If you are interested in other blogs that mention SEO topics like we do sometimes... check out Bazac Weblog. Daniel Bazac currently has quite a list of Blogs he visits and there are quite a few about SEO.

(hristian

Google DeskBar

Get it!

(hristian

Glimpse of the future of PPC from Mamma.com

I decided to looking to Mamma.com's conversion tracking and found out that this new program will help track conversions back to keywords and or ads, but I forget which...But the cool thing is that they are taking it one logical step further...

They are also tracking hits to your landing page as well. This helps to eliminate click fraud when you can show that the searcher really did hit your page and had more than a millisecond to view it.

We just set up a client with Google's conversion system and it is really helping to see what traffic is worth keeping and what is going to get dumped. And while Google may not be bad for click fraud, there are a number of other systems that really, really need to get with the program!

Brainfox.com is one, but after getting such CRAPPY customer service, I would NEVER, NEVER use them again. (Write to me if you want the story...)

Anyway, keep an eye on mamma.com if you are interested in PPC and someone besides Google that is doing some good things.



(hristian

Online Consultancy Network, The Independent Consultants Membership Network

Just a short note on this site... it seems to be a pretty classy act. I submitted one of our sites there and joined up and they listed the site plus our main site!

THEN I got a personal note thanking me for our link at www.consultant-directory.com that we added for them.

I have not seen the entire site, but I intend to get back there and see what they have to offer. If you are involved with some kind of consulting business I think it will be worth the visit!

RECOMMENDED!!

(hristian

This is my response to the article "Advertising's Brave New World"

I'm sure that we will always have advertising as we currently know it, but I think we are seeing an indication of a future trend. While much of the world maybe plastered with advertising, as depicted in the prophetic movie. "Blade Runner", I think there will be advertising's mirror image as well.

50 million Americans have spoken loud and clear against the most intrusive form of advertising, telemarketing. Spam backlash has caused serious problems for many legit companies to reach customers. Even direct mail is getting more and more attention due to it's wastfulness. So what could possible result from all the protesting?

I believe it will be "opt-in marketing". The concept is nothing new, but old-school marketing and advertising are fighting this trend just as the record companies are fighting music-sharing technologies. These are battles neither will win in the long run.

When your customer tells you something, you should listen. When your customers tell you something, you should heed.

I want to buy things, in fact I enjoy buying things. But I don't want to buy things because you want me to buy things. I want to buy your things because you want me to buy what I need and what I want, when I want and need it.

Then you are not advertising. Then I am not just a consumer. Then we become friends. Then we are partners. Then you go our of your way to make me feel like I'm getting a great deal, maybe more than I expected. Then I tell my friends. Then I write reviews. Then I buy additional products as gifts. We become one...

Now in this future world, we will still have advertising and marketing, but here is the difference: You will pay me to market to me. You will market to me with email and websites, and maybe even voice mail and faxes. For each method, you will pay me, and you will pay me less than you pay for direct mail, and maybe about the same as the other methods.

You will save money. I will make money. We will be partners. You will increase sales, because there will be technologies to tell if I am just a clicker or I will actually purchase something at some point, and if marketing to me costs too much, you will let your competitor market to me.

Right now many Internet ads have tracking cookies connected with them. I know this because my Spybot software is blocking them. When we are partners, I will put a leash on Spybot and you will track my views of your advertising and I will pay more attention.

Why? Because advertising will have become my friend. We will have an exchange, you and I, and end our current one-way relationship and create something more rewarding and healthy for us both.

(hristian