Tuesday, May 30, 2006

Turn Your Cell Phone Into A Coupon!

 
Quickpons.com Launches New Advertising Method that merges Coupons, Cell Phones and the Internet

Quickpons, Inc. is launching a new Internet based service for consumers that will allow them to send coupons to their cell phones as text messages. There is no charge to consumers and businesses can join the service for free during the beta period.

Tampa, FL (PRWEB) May 30, 2006 -- Quickpons, Inc. is launching a new Internet based service for consumers that will allow them to send coupons to their cell phones as text messages. There is no charge to consumers and businesses can join the service for free during the beta period.

Businesses post special coupon offers on the website, such as ?20% Off Your First Order?. Consumers arrive at the website seeking bargains. Once the consumer has located an offer that they wish to take advantage of, they simply click and send the offer as a text message to their cell phone. The merchants honor the text message on the cell phone as if it were a printed coupon.

The advantage to consumers is obvious, no more cutting out small paper coupons that often go forgotten and unredeemed. Quickpons, Inc. believes that this will be the new preferred method by which consumers will seek discounts. ?I invented this service because I would usually forget to bring coupons with me, but I always have my cell phone?, says Glen Wheeler, President of Quickpons, Inc. ?I also think many consumers will want to try it out just because it is so unique.?

Businesses benefit because studies show that consumers who use coupons spend more than those who don't. Also surprising is the fact that Americans in the upper income brackets are more likely to use coupons.
Text messaging is a growing trend among cell phone users. By merging the Internet, text messaging and consumers looking to save money, Quickpons, Inc. plans to bring those consumers together with businesses eager to oblige. The site is set to launch on June 16th with the Beta period ending that day. Businesses seeking further information should visit the website at www.quickpons.com.

###

Press Contact: Josh Lassiter
Company Name: QUICKPONS, INC.
Email: email protected from spam bots
Phone: 888-476-2461
Website:
http://www.quickpons.com

Friday, May 26, 2006

Lane's Gifts and Collectibles, et al. v. Google, et al.


I'm pissed off! I'll try to keep this from degenerating into a RANT, but it's hard when things get to you so much! Here's the items I want to share with you:

- Click fraud is a huge problem. It's larger than any company can currently deal with. I suspect that Google is one of the best at this, but from my own experience, they cannot easily detect click fraud that looks like regular traffic. Duh! The only way they can begin to really fighting this is be gathering information that is only available on the client end, in the web server logs. But sometime even when this is supplied they don't seem to pick it up. I went through most of one day and it was CLEAR what was going on to me, but not to them.

- Someone finally got sick of this and sued Google. Maybe they got hit harder than others, I don't know. They filed a suit which somehow resulted in a settlement where all advertisers can get some money back.

- The problem is that the settlement is $90 Million, but the lawyers are taking $30 million. That sucks. Even more so that even without the lawyer's fees the money advertisers will get is really small. It's like that damn Microsoft settlement last year. What a joke!!!

- Google has continually stated that they have advanced fraud detection methods and stop it or issue refunds. Since they are now providing this settlement, this seems like it was not true. I mean, if they were doing all they could, then why settle? They have the bucks to fight any bogus lawsuit, so to me, with what I have seen, it was not turn and they know it, but don't know what to do, or are unwilling to do anything.

- Now we have to put up with getting a very, very small amount of what is due to us as advertisers, and so lawyers that we never signed up with are getting a HUGE chunk that should mostly be ours.

What Do I Want?
What I would really like is to be able to opt-out of this settlement, and I think that is what I am going to do. Then I would like Google to take a look at my account and make a fair estimate if they can, at what my losses are and give me a choice of a CASH refund or advertising credit. Screw the lawyers. I'd rather get nothing that have them get ANYTHING. I'm so sick of this crap that makes everyone feel so powerless.

Yeah, it's turned into a rant... sorry!

But if anyone feels the way I do and wants to get together on this please contact me.

(hris

http://adwords.blogspot.com/2006/05/lanes-gifts-v-google-settlement.html

Sunday, May 21, 2006

Lawyers to get $30M From Advertiser's Google Settlement

I got about five copies of this SPAM in today:

-----Original Message-----
From: Clicksettlement [
mailto:clicksettlement@xmr3.com]
Sent: Saturday, May 20, 2006 5:42 PM
To: christian@nielsentech.com
Subject: Important Legal Notice Regarding Your Google AdWords Account

This court-ordered notice may affect your legal rights. Please read it carefully. If you purchased online advertising from Google between January 1, 2002 and the present, you are a class member in a class-action lawsuit in the Circuit Court of Miller County, Arkansas. This notice is to inform you of the Court's certification of a class; the nature of the claims alleged; your right to participate in, or exclude yourself from, the class; a proposed settlement; and how you can claim an award of advertising credits under the settlement. Please read the attached notice.

You can get more information at: www.clicksettlement.com.

Please do not reply to this message

This court-ordered notice may affect your legal rights. Please read it carefully. If you purchased online advertising from Google between January 1, 2002 and the present, you are a class member in a class-action lawsuit in the Circuit Court of Miller County, Arkansas. This notice is to inform you of the Court's certification of a class; the nature of the claims alleged; your right to participate in, or exclude yourself from, the class; a proposed settlement; and how you can claim an award of advertising credits under the settlement. To request a copy of the attached notice in English, please send an email to this address: clicksettlementuk@enotice.info.


The following was in an attached PDF file:

Notice of Pendency and Settlement of Class Action, Settlement Hearing and Claims Procedure This court-ordered notice may affect your legal rights. Please read it carefully.

If you purchased online advertising from Google between January 1, 2002 and the present, you are a class member in a classaction lawsuit, Lane’s Gifts and Collectibles et al. v. Google, Inc. et al., Case No. CV-2005-52-1, in the Circuit Court of Miller County, Arkansas. This notice is to inform you of the Court’s certification of a class; the nature of the claims alleged; your right to participate in, or exclude yourself from, the class; a proposed settlement; and how you can claim an award of advertising credits under the settlement. If you purchased online advertising from Google on behalf of another party, please forward this notice to the advertiser.

• The settlement will provide advertising credits to class members who certify that they were the victims of “click fraud” or other invalid or improper clicks on online advertisements purchased from Google on or after January 1, 2002.

• The settlement will resolve claims that Google breached its contracts with advertisers and violated other laws by failing to adequately detect and stop “click fraud” or other invalid or improper clicks on online advertisements.

• If you are a member of the class, your legal rights are affected by whether you act or do not act.

YOUR LEGAL RIGHTS AND OPTIONS

Do Nothing
You will automatically be eligible to submit a claim form for Google advertising credits and will give up your ability to sue Google over the subject matter of this case.

Exclude Yourself
You will not be able to submit a claim form for Google advertising credits. This is the only option that allows you to bring or participate in another lawsuit against Google about the subject matter of this case.

Object
Write to the Court and parties about why you don’t like the settlement.

• These rights and options—and the deadlines to exercise them—are explained in this notice.

• The Court in charge of this case still has to decide whether to approve the settlement. Awards of advertising credits will be made only if the Court approves the settlement. If someone appeals from the Court’s approval of the settlement, awards of credits will not occur until the appeal is resolved.

WHAT IS THIS CASE ABOUT?
Plaintiffs Lane’s Gifts and Collectibles and Max Caulfield d/b/a Caulfield Investigations allege that Google breached its contracts with class members, unjustly enriched itself, and engaged in a civil conspiracy by failing to adequately detect and stop “click fraud” or other invalid or improper clicks on online advertisements. Google denies plaintiffs’ allegations and contends that all payments that it has received from class members for online advertising were legally and properly charged, and that it has neither breached its contracts with class members nor violated any other law through the actions alleged in the case. The Court has not made a determination whether plaintiffs’ or Google’s contentions are correct.

WHY IS THERE A SETTLEMENT?
The Court did not decide in favor of plaintiffs or Google. Instead, both sides agreed to a settlement. That way, both sides avoid the cost and uncertainty of further litigation.

AM I AFFECTED BY THE SETTLEMENT?
If you fit within the definition of the class that the Court has certified, then you are a member of the class and you will be affected by the settlement. The class that the court has certified is defined as:
All persons or entities, together with any officer, employee or agent of the same, that purchased advertising on the Internet from Google on or after January 1, 2002, regardless where the ad was displayed.

WHAT WILL I GET FROM THE SETTLEMENT?
Under the settlement, Google will establish a $90 million settlement fund, of which a portion will be used to pay class counsel’s fees and costs, and the remainder will be available to class members in the form of advertising credits that may be applied to up to 50% of the cost of future online advertising purchased from Google. To receive credits, you must submit a valid and timely claim form. Credits will be awarded on a pro rata basis, taking into account the amount that you paid to Google for the ads and the total amount of credits available. For example, if the amounts that you paid to Google for the affected ads were 1% of Google’s revenues from online advertising since January 1, 2002, you would be eligible to receive 1% of the total available credits. You must certify in your claim form the percentage of your ads you believe were affected by “click fraud”.

HOW DO I SUBMIT A CLAIM FORM?
To receive a claim form, visit the following website between June 19, 2006 and August 4, 2006 and enter the requested information.
www.clicksettlement.com
If you do not submit your Claim Form by August 4, 2006, your claim will be deemed late and will be rejected.

2
WHAT ARE THE ATTORNEYS GOING TO BE PAID?
The Court will decide the amount of fees to be paid to class counsel and the extent to which the expenses that they incurred in working on the case should be reimbursed. Class counsel intend to seek a maximum of 33 ? percent of the settlement fund, or $30 million, in attorneys’ fees and expenses in this case. Under the settlement, Google has agreed that it will not oppose an award of up to $30 million to class counsel.

WHEN WILL THE COURT DECIDE WHETHER TO APPROVE THE SETTLEMENT?
The Court has scheduled a hearing on July 24 and 25 beginning at 9:00 a.m. to consider whether the settlement is fair, reasonable and adequate and to determine the amount of the fees and expenses to be awarded to class counsel. The hearing will be held in the Juvenile Courtroom at 305 E 5th Street, Texarkana, Arkansas 71854. It is possible that the hearing may be postponed.

HOW DO I REMAIN A CLASS MEMBER?
You do not need to do anything to remain a class member. You will be bound by all orders and judgments of the Court, whether favorable or not. You will be represented by class counsel. You do not have to pay class counsel. If you remain in the class, you will be eligible to submit a claim form for Google advertising credits online between June 19, 2006 and August 4, 2006. In return you will be giving up any claim for damages against Google relating to the subject matter of this case.

WHAT AM I GIVING UP TO RECEIVE ADVERTISING CREDITS OR STAY IN THE CLASS?
Unless you exclude yourself (opt out), you are staying in the class, and that means you can’t sue, continue to sue, or be part of any other lawsuit against Google relating to the subject matter of this case. It also means that all of the Court’s orders will apply to you and legally bind you. The legal issues in this case involve allegations that Google breached its contracts with advertisers and violated other laws by failing to adequately detect and stop “click fraud” or other invalid or improper clicks on online advertisements.

Any member of the class who does not opt out fully and finally releases and waives all claims, demands, rights, liabilities, and causes of action of any nature that were asserted or might have been asserted, under any law whatsoever, that arise out of, relate to, or are in connection with the legal claims against Google in this case, or any facts, transactions, events, policies, occurrences, acts, disclosures, statements, omissions or failures to act, which are or could be the basis of claims that the monies Google received for online advertising on or after January 1, 2002 should not have been charged, received or held by Google. Class members who do not opt out also fully and finally release all of those same matters against all of Google’s partners who published online ads provided by Google.

HOW DO I EXCLUDE MYSELF (OPT OUT) FROM THE CLASS?
You may exclude yourself (opt out) from the class if you mail a signed letter asking to be excluded from the Class to the following address:

Google Settlement Opt Out
c/o Gilardi & Co. LLC
P.O. Box 808070
Petaluma, CA 94975-8070

The letter asking to be excluded must be postmarked no later than thirty (30) days after the date this Notice was sent. If you are excluding yourself, the letter must contain your name and address and say that you want to be excluded from the settlement. If you are excluding your company, your letter must contain your company’s name and address, your position in the company, and a statement that you are authorized to act on behalf of the company. If you exclude yourself (opt out), you will not participate in the settlement or receive any of the benefits of the settlement. If you wish to remain a class member,
DO NOT send a letter asking to be excluded.

HOW DO I OBJECT TO THE SETTLEMENT OR THE ATTORNEYS’ FEES?
If you don’t like the settlement and wish to object, you must say so in writing. Mail a letter saying what you do not like about the settlement to all of these addresses:

Clerk of the Miller County Circuit Court
400 Laurel
Texarkana, AR 71854

George L. McWilliams
Patton, Roberts, McWilliams & Capshaw, LLP
2900 St. Michael Drive, Fourth Floor
Texarkana, TX 75503

Daralyn J. Durie
Keker & Van Nest, LLP
710 Sansome St.
San Francisco, CA 94111

The deadline for objection is thirty (30) days after the date this Notice was sent. If you want to object, you must mail your letter early enough so that it is received by the deadline.

If you make an objection by the deadline, and you also want to speak at the hearing, you must ask the Court for permission to do so. You may choose to be represented by counsel, but you will have to pay that counsel.


I refer to this as SPAM, because the lawyers are behind this and not Google. Personally, I would rather not get ANYTHING BACK, than have the lawyers get what should be OUR MONEY from Google.
I'll have to figure out what I will do...

Sunday, May 14, 2006

Minnesota Taxpayers Demanding A Referendum Vote

Dear Friends,

I have just read and signed the petition: "Minnesota Taxpayers Demanding A Referendum Vote"

Please take a moment to read about this important issue, and join me in signing the petition. It takes just 30 seconds, but can truly make a difference. We are trying to reach 350,000 signatures - please sign here: http://www.thepetitionsite.com/takeaction/610863001

Once you have signed, you can help even more by asking your friends and family to sign as well.

Thank you!

Christian Nielsen

Friday, May 12, 2006

Let's Drop PPC in Favor of Flat Rate

From what I've been seeing, I think it's only a matter of time before contextual network advertising is largely replaced by flat-rate advertising. Why? Click Fraud!
 
Click fraud is out of control and the providers either can't or in some cases I feel, won't seriously address the problem. The losers are the advertisers. If they are lucky they will not be in an industry that's on the radar of those doing most of the fraud, but if they aren't they have to be making quite a bit from sales to justify what they are spending.
 
A Flat-Rate Ad system something like what AdBrite.com offers is the only way I can see to combat the problem. What it would do is remove the incentive for fraud completely. The other option would be for the advertising networks to gain access to the advertisers traffic information, but most advertisers will not want to give up that information, and frankly I think the effort involved to process the data is more than search engines want to take on, especially when you consider they will be reducing their income when they really see how bad the fraud problem is...!
 
I have to believe that the fraudsters have evolved to the point that they can commit the fraud in a slow controlled way so as to not attract attention to what they are doing. A large-scale operation could easily assemble thousands of clickers, using hijacked proxy servers, or just those free AOL accounts to cover up the abuse.
 
(hris